We track over 15 billion data-points across the internet that monitor browser behavior of more than 225 million Americans.
With our data, technology and smart market systems, we create campaigns that are designed to control the conversation with the smaller segment of the market who are actually ready-to-buy. These are purchase-intent people.
Imagine being able to identify the name, phone, email, and address of who is actively pursuing what you sell.
What could you do with a list of the exact people wanting to get your product?
Answer: It allows you to slash your advertising expenses 25-75% because you no longer need to market to a wide pool of people who aren’t in market for their product.
Previously, our clients marketed with a spray and pray philosophy – hoping that their television ad, direct mail piece, or paid ads would happen to get in front of their ideal prospect.
Until now, they’ve never quite been able to know exactly who or where their ideal prospect is.
The problem is that in any given market, only 3% of prospects are typically prepared to buy.
That means that the spray and pray method, advertising to all types of general people, includes the 97% of people that aren’t in market for that product.
What if you could eliminate that 97% of people from your advertising list and you could just focus on the 3% that are most likely to buy?